Cocoa-transforming company - PRODECA
Prodeca is a brand of natural cocoa-based products. Its promoter aimed to materialize a visual identity that would allow it to install its flagship products (cocoa powder and cocoa butter)
Deliverables
Here are the elements we produced for PRODECA.
Visit Card (Recto & Verso)
We thought of going for a tasty design that leverages the main element of the brand, Cocoa.
Bottle/Container Label (Etiquette)
We encountered a challenge during the design of the label. We were to make a design that presents all the information of the product without feeling too overwhelming while maintaining the color balance and correct contrast.
We could successfully handle this challenge by playing with the brand's main colors (that we earlier chose), sizing and shape to create a hierarchy that leads the eye towards the most important information first before later going towards the less important elements. How would you have handled this challenge ? Tell us in the comment section.
Social Media Post
As a bonus, we provided a beautiful eye-catching image that could be used as a social media post for online notoriety. It can as well be printed and shared as it is.