Campaign in the Grocery Stores App - Delikatesy Centrum
Campaign in the Grocery Stores App - Delikatesy Centrum
Our task was to design a special campaign in the mobile app called ŁAppacz. The name originates from the main goal of the campaign, which is to encourage customers to "catch" deals and take advantage of promotions. The campaign involved displaying new offers without requiring any activation. The aim was to encourage customers to save money and shop more frequently at Delikatesy Centrum stores.
Challange
The campaign aimed to create a new shopping mechanism that would be intuitively simple to use, designed with a broad audience in mind.
We wanted the user story to be clear and free of unnecessary clicks.
ŁAppacz works like a personal promotion expert, eliminating the need to search through many offers yourself. Just open the app.
Results
As a result of our work, we developed user scenarios and then designed functional UX and UI mockups based on the key visual. Additionally, we created a splash screen aimed at providing the user with a brief and pleasant experience while waiting for the app to launch.
