Brand Identity for Wealth Management firm

Client Brief for Brand Identity: High profile clients reach us out for a high touch service, providing comprehensive wealth management, tax prep and strategies, and Investment advice.

Challenge: Set them as expert who should be partnered, trusted and can be flaunted in affluent closed circles.

Brand Personality: High end, laid back personality which elicits respect and trust through mere presence/ choice of presence.

Solution: The golden tree with lines guiding up associated with growth and wealth, which is asserted with letter A posing as upward arrow.

The combination of Sans and Serif was suggested for typography with lots of natural wood elements as part of Brand aesthetics.