Onboarding for Factoring & Invoice Financing — Stenn
Stenn is the largest and fastest-growing online platform for financing small and medium-sized businesses engaged in international trade.
I led the redesign of the 'Client's' domain within this fintech SaaS application. One of my goals was to introduce a new 4-step structure for the key onboarding feature that happens after registration.
The onboarding feature (Wizard) was a waterfall process with KYC/KYB verification at each step. If a user didn't pass one, they would be offered alternative flows to increase their chances.
We managed to achieve a 38% increase in completion rate for the Wizard.
See what the application looked like before and follow my step-by-step process in the case study.
