Blue Mandarin Brand Identity and Guidelines

Project description

I had the opportunity to work with Blue Mandarin, a Dubai-based IT firm specializing in design, development, and SEO, from its inception. I was instrumental in selecting their brand name and crafting their brand identity. Starting with extensive primary research on competitors, I developed a comprehensive brand identity for Blue Mandarin, which included:

- Logo design and usage guidelines

- Color guidelines

- Typeface selection

- Pattern design

- Icon and illustration guidelines

These elements combined to create a robust and cohesive brand identity for the company.

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Upwork: https://www.upwork.com/freelancers/~016758f970967f2078