Project Overview:

Blackout is a clothing brand that embodies minimalism and modern design. The brand identity and logo were developed to reflect a sleek and stylish aesthetic, focusing on a letter-mark concept centered around the letter "B".

Concept and Design Philosophy:

The name "Blackout" conveys a sense of boldness and sophistication. The letter-mark design, based on the letter "B," was created to be simple yet impactful, ensuring easy recognition and versatility. The chosen color palette of #F02BF0 and #5420E3 adds a dynamic and vibrant touch, balancing modernity with elegance.