St. Vain - Visual Identity

As part of a brand refresh and website project I helped create a new identity for St. Vain an upscale cocktail lounge that makes unique cocktails for unique individuals. They pride themselves in not being a traditional cocktail bar that is decked out in dark leather and velvet curtains but rather one that leans in to a more modern take and isn’t afraid to use a little color. They consider themselves sophisticated but slightly irreverent. Their target audience is generally younger to middle age working professionals that value quality drink ingredients as well as new and original experiences.