Sarale Wigs Logo & Branding

Sarale Wigs produces custom luxurious bespoke virgin wigs. Her confidence, attention to detail, and passion for educating women about their hair is winning her loyal fans among the women of Crown Heights who appreciate quality wigs. 

There's only one problem: 

Her visual identity is barely existent, her logo a knock-off of the famous Tiffany & Co. This is not totally off-base, since she provides a luxurious, high-quality product and service. But it lacks distinction, failing to reflect Sarale's unique confidence and personality. 

The solution? A unique visual identity system to take her branding to the next level, properly communicating her brand promise of professional, premium quality product and service. ​​​​​​​

You can view a full case study here