1910 Genetics’s branding

1910 Genetics’s branding: the bleeding edge of AI and machine learningfueled biotechnology for pharmaceutical drug discovery — in Burgundy red.

More than just a facelift, the task was the complete redesign of 1910’s brand, which meant crafting a completely new identity and visual narrative around their core values.


We refined the brand’s message into a clear tone, which served the softer, more sophisticated voice of the new aesthetic. We also took great care not to diminish the brand’s already-established recognition, hence the prominence of 1910’s main color — Burgundy Red.

Case study: https://www.fiftyseven.co/case/1910-genetics