Rocheleau Photography Mentorships
Shane Rocheleau is a Guggenheim Award winning photographer who wanted to develop a mentorship program for fellow photographers. As a brand strategist, refined the mentorship program’s market positioning and developed its brand identity. Through in-depth interviews and research, I gained insights into the unique strengths of the mentorship experience. I collaborated closely with Rocheleau to define and articulate the ideal mentee profile, ensuring alignment with the program’s goals and offerings. Additionally, I developed the program’s brand message and visual identity, overseeing the design of its website and promotional materials. By implementing effective SEO strategies and crafting compelling content, I contributed to enhancing the program’s visibility and attracting a targeted audience of aspiring photographers
