John Randolph Foundation Print Collateral
At the John Randolph Foundation, I served as a Brand Consultant, where I was instrumental in applying their new brand across the organization. I developed a cohesive suite of print materials, including letterhead, envelopes, folders, postcard invitations, business cards, trifold brochures, and name tags. Additionally, I wrote and photographed content for the organization's blog, highlighting impactful stories from grant recipients and donors. I also designed a biannual newsletter for three years, which featured relevant news and inspiring stories. My role involved interviewing stakeholders and beneficiaries for both print and video productions, managing vendors to produce a short video series, and preparing presentations for the board of advisors. These presentations outlined marketing campaign concepts, including visual concepts, unique strengths, budgets, and markers for success. My efforts ensured consistent brand representation and enhanced communication with the foundation's diverse audience.
Print Materials Suite
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