Organdy / Brand Strategy, Brand Identity, Brand Guidelines

Brand strategy and identity design for Organdy, a startup making professional home organizing accessible for everyone.

Organdy offers accessible and affordable home organization solutions for everyone, anytime, and anywhere. Through virtual consultations tailored to your pace, their organizers craft personalized systems to alleviate the stress of managing your busy life in a compact space. I developed a brand identity targeting urban professionals seeking professional organizers to streamline their homes. Collaborating on the brand strategy and visual designs, I aimed to evoke an energetic and welcoming atmosphere for Organdy. In the logo design, I utilized the 'O' in Organdy to symbolize a space or home, creatively reorganizing it into a neat circle, as depicted in the animated logo below. The negative space within this circle/avatar represents shelves, while the shape elements within the circle serve as visual elements containing photography and textured accents to produce dynamic layouts. I compiled all these elements into a comprehensive brand book, providing clear guidance on maintaining the brand's look, feel, and tone.

Role:

Brand Consultant, Brand Identity Designer

Team:

Ephraim Joseph

Client Testimonial:

I can't say enough about how incredible Ephraim was to work with! He clearly spent a lot of time and thought on every phase of the process, taking time to get the brand positioning, voice, and promise right before moving on to the visuals. I went into this process very open minded and Ephraim came up with a brand that looks nothing like I envisioned, but is more powerful than my wildest dreams! In terms of process, Ephraim is super efficient and dependable. I felt like my project was a priority for him, he was super quick on turning around any email communication and was punctual for every meeting. He took all my feedback really well and incorporated it in ways I would never have thought of. I feel incredibly lucky that Ephraim was willing to take on my project, as his work is super high quality and he clearly has his pick of projects! If you have the chance to work with Ephraim, definitely don't skip it. He's top notch.

Lucy Wahl

Founder, Organdy