Hamilton Park
Challenge
Build a brand for a local dog-walking park to encourage the local community to take ownership of it and assist in and/or contribute to its beautification and upkeep.
Scope
• Brand strategy
• Identity system design
• Copywriting
• Signage design
• Merchandise design
• Social content creation
Results
The community's affinity for the brand caught like wildfire, with merchandise sales contributing significantly to funding various maintenance and beautification programs in the area.
Context
As creatives, a lot of us don’t have the financial capital to donate to the upliftment of our own communities in the meaningful ways that many of our clients can. That is not to say, however, that we can’t or shouldn’t look to contribute and get involved in some way.
In an effort to give back to my community, I took it upon myself to develop a brand for the local park where myself and so many others walk our four-legged friends.
