Virtual Internships Brand Refreshment 2024

full project: https://www.behance.net/gallery/197002577/Virtual-Internships-Brand-Refreshment-2024

Early Virtual Internships visual language could come across as overly formal and too corporate, which would discourage participation. A new visual identity is necessary to cater to three different audiences: businesses, universities/government, and students. Every one of these audiences has different communication styles, preferences, and expectations. It's crucial to preserve a consistent overall brand identity even when the message must be customized for each demographic.

This entails striking a balance such that the visual language can change to suit the requirements of any group while maintaining a unified appearance and feel throughout all communications. The objective is to modernize the virtual internship's visual language in order to better communicate with a range of audiences while upholding a consistent corporate identity throughout all communications.