Capsule Mark

One from the archives. Designed in my days at Capsule (a research, branding and design firm) when they were working through a rebrand.

The shape is an abstract representation of a ripple — when branding you condense an idea down it's smallest form, and that powerful idea becomes a ripple moving outwards. It speaks both big ideas and the collaborative nature of coming together to create them.

This concept wasn't chosen in the end, but I always liked it.