Swoozie's 23rd Birthday Celebration

Large format signage was designed for the stores' celebration displays to evoke a happy, joyful party aesthetic.

Both printed (above) and digital (below) invitations were created to invite customers to join in an in-store birthday celebration.

I designed a catalog featuring new spring gift and entertaining collections that launched simultaneously with the 23rd birthday. The catalog was marketed digitally, socially and in stores.

The employees donned a smiley face button to coordinate with the 23rd birthday theme.

I designed proprietary product that anchored the celebration collection and added festive flair!