Rebranding, business portfolio — SIGS

Render of a business portfolio set with a sheet of paper, an envelope, an iPad & an iPhone

I did some rebranding with a new logo, business portfolio design, and a refresh of their WordPress website (without the new branding) for a school in Khartoum, Sudan while I was employed there. Unfortunately, WAR broke out in Khartoum before the start of the following academic term, so it was never fully rolled out 🗿

SIGS catered to Kindergarten, Primary, and Secondary education with the British curriculum, plus a newer branch for the local curriculum, across four buildings in the same area (with consideration at the time to expand with a university/college). They knew what they wanted: simple & clean professional branding with their signature colours that were used on the buildings and an image that directly communicated what they did (i.e. without too much creativity)

Render of a business portfolio set: A4 envelope, paper, business cards, envelopes & tag

Also got some experience working with those huge professional printers as we tried to figure out how to print the designs in-house

Render of a desk closeup showcasing business cards, a memo sheet, and a couple of decorations
Render of a desk closeup showcasing a file folder, biz card stuck in it, in a themed scene
Render of a street shot of a poster showcasing the school's logo and map

logo

Starting from a standard idea, we wanted to add some personalization to the logo by involving the students, and with the lettering

Graphic of the logo design concept: image of 3 students in a row pointing to the silhouette logo

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