Brand Identity - SFBX
This rebranding project for SFBX was developed for an established France-based data consent firm. The client requested a modern brand refresh that represented data transparency at its core.
I developed a brand that encapsulated the letter "S", the boundaries of data protection and handling, with users' safety at its core. In this case, a data point is represented as the sphere at the centre of the logo, with an "S" letter formed out of 2 hands protecting the data. These hand symbols are consistently-transparent to their background, promoting the firm's core beliefs of user-centricity and safety.
adobe
adobe illustrator
adobe photoshop
brand
brand design
brand identity
branding
consent
consultancy
consultant
data
data point
france
graphic design
logo
logo design
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Posted on
Jun 20, 2024
More by Naomi Heyes View profile
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