LIL Logo

Logo refresh for Harvard Law School's Library Innovation Lab.

The challenge was to refresh their brand identity while efficiently communicating the company values, ethics, and level of quality.

The brand mark embodies the synergy of library knowledge and the lab's cutting-edge technology. Through the use of negative space, a book transforms into a modern window, casting a shadow in the shape of an 'L'. The treatment forms a unique mark and provides viewers with the illusion of peering through a window into a world of knowledge and innovation.

More shots of the full brand identity are coming soon.