Opendoor / Brand Guidelines

Ephraim Joseph Project

Robust brand guidelines for the leading online real estate platform—powering life’s progress, one move at a time.

My team and I at DEPT® Agency developed a comprehensive set of brand guidelines for Opendoor. The aim was to refresh their existing guidelines in line with their new brand direction, characterized by a clean, minimalist, and upscale aesthetic established by their head of design. The objective was to create a unified document that both employees and external partners could reference to understand the new color palette, design language, and voice/tone. Additionally, this document now showcases their updated suite of branded internal assets, including email signatures, presentation templates, digital backgrounds, merchandise, and more. We provided a detailed list of "dos and don'ts" to ensure adherence to the brand, along with numerous striking examples to set a high visual standard. We also crafted beautiful design templates for social media, email marketing, display banners, OOH ads, motion design videos, and more.

Role:

Creative Director, DEPT® Agency

DEPT® Team:

Sierra Clar, Adriana Tudela, Chloe Tanchip, Karley-Ann Carpenter, Diandra Farquharson, Sarah Gallagher, Syahara Pietersen, Katie Wright, Anna Rielly, Ephraim Joseph