Odi Agency: Amplify Rebrand

Our partners at Amplify understand that rev­enue is a fun­da­men­tal mea­sure­ment for con­tin­ued fundrais­ing and sur­vival. That's why they're on a mis­sion to make GTM (mar­ket­ing, sales, and cus­tomer ser­vice) eas­i­er and more approach­able for more star­tups to suc­ceed.

Amplify’s new brand need­ed to reflect that goal, and after audit­ing the visu­al iden­ti­ties of their com­peti­tors, we iden­ti­fied oppor­tu­ni­ties for dis­tinc­tion and clichés to avoid.

Click here to view the full case study.

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