New Mexico Tourism Department
Tasked by the New Mexico Tourism Department, TKO Advertising embarked on a mission to capture the attention of influencers, encouraging them to venture beyond the popular spots and uncover the "hidden gem" destinations that lie waiting. I art directed and illustrated this limited-edition series of boxes, designed with distinctive icons representing the state's "hidden gem" destinations. My intent was to create more than just an attractive box--I aimed for a story, a call to explore and delve deeper into the hidden wonders of New Mexico.
This project was awarded the NM American Advertising Federation's Gold Award for Art Direction, ABQ 30 Award, and the Silver Award for Direct Mail.
black and white
box design
chili pepper
direct mail
hidden gems
hot air balloon
influencer kit
land of enchantment
new mexico
new mexico true
package
pop of color
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Posted on
Jun 18, 2024
More by Kat Gibbs View profile
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