Visual Identity & UX/UI for AI Tool

The client approached us to co-create an interface for an AI-based digital assistant designed to increase productivity in content-related tasks. This service optimizes the time needed to create text, formulates new meanings, and helps organize everything systematically.

For example, it writes product descriptions for marketplaces, creates travel itineraries for travelers, and optimizes material standard libraries for private medical clinics. All of this text is easily structured into folders, creating a clear storage organization.

Chatbot

The basis of the service is a text editor, which makes it easy to create articles and share them within the team. The editor uses AI to provide a wide range of editing options.

For example, if you just write a title, the service will offer text variations on the proposed topic and create a complete article. If you need to add to the result, you can freely write the essence to the built-in chatbot and it will provide material to add to the text.

Visual identity

The logo consists of textual symbols that evoke associations with word processing, the origin of the tool, and with learning, reflecting the ideas of machine learning. We chose orange as the primary color because it symbolizes power, strength, authority, reason, and intelligence.

We chose this font because it evokes the Roman Empire and the qualities we want to associate with our brand. Our aim is to make the standard fonts brighter and more contemporary.

Full project on Bēhance