Soul Marchmellows Branding Creation

Soul Marchmellows is everything a housewife needs, from gorgeous yet functional clothing to useful household goods. They needed a housewife-focused brand identity that’s able to connect in a friendly and human way.

With a little magic touch, household chores become that much easier to complete. We used this idea to create the Magic Hand concept, signifying a housewife’s hand with that magical touch, able to complete any task with a snap of her fingers. The logo was inspired by the shape of a heart, which represents the “Soul“, and two fingers, which represent the letter M.

A brand identity

that clearly communicates a helpful, friendly brand for housewives.