Brainscout: Knowledge Drop for Animations

You want to know our secret sauce for making mind-blowing animations? We asked Marian, our star Motion Designer, and he said the following:

“Like people, brands are defined by their movements. Each brand has its own personality and character, and this is reflected in how it presents itself and moves in the digital world. The way a brand moves - its animations, transitions and effects - communicates its essence and strengthens its identity. These are the key items for brand consistency in motion design:

1️⃣ Motion Style: This is important, as it defines the animations’ character: fluid, rigid, fast, slow.

2️⃣ Timing and Pacing: Sets the speed and pace of animations.

3️⃣ Transitions: These are the guidelines for types and styles of transitions allowed, which will be conditioned by what we’re trying to create.

4️⃣ Typographic Animation: The rules for text input, output and emphasis”.

Let's build 🏗️ and launch 🚀 something beautiful 🌈 together! 🙏

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