$18M Email Marketing Strategy

The Challenge

This brand offers hemp derived ingestible products that are restricted from many traditional digital advertising avenues. 

With not a lot of options for advertising their products online, we looked towards Klaviyo email marketing platform to provide personalized marketing campaigns to advertise their products.

The Results

24%

Increase in Annual Earnings

18M$

Attributed Revenue

Our ecommerce email marketing strategy included a series of automations, or flows, that would ensure consistent timely messaging to customers around the clock.

Additionally, we developed creative holiday campaigns to celebrate special days throughout the year.

The coolest part of this is we achieved all of these results with extremely minimal discounting of the products. The largest sale of the year was Black Friday and Cyber Monday, but this was the only 30% off sale we implemented.

The results were a 3 year-long experience of exponential growth for a company that had never implemented email marketing to its customer base. They were thrilled to add 46% new revenue to their bottom line with extremely reasonable agency rates to achieve these eCommerce email marketing results!