AncientFaces / Brand Identity - Ephraim Joseph Project

Brand identity refresh for the community where you share memories of yesterday and make meaningful connections today.

The AncientFaces team is committed to fostering a community that encourages collaboration in crafting accurate portraits of individuals and places from our past. Their mission is to compile biographies for every person in recent history. My task involved overhauling AncientFaces' brand identity, along with offering creative direction for their online and video presence, encompassing elements like colors, typography, design, and styling. My objective was to craft an iconic symbol that is easily identifiable, memorable, and suitable for the company's distinct name. After exploring numerous design concepts, I was drawn to a pyramid-like 'A' (a subtle nod to the term 'ancient') enclosing a silhouette profile. The negative space within the pyramid, formed by the facial cutout, lends the logo the appearance of an 'A', which can accompany the logotype or function independently as an avatar. This adaptability ensures the logo remains clear and recognizable, whether displayed on a large billboard or a small Facebook profile picture. In developing the brand's style guide, I curated a color palette and selected typography that visually embodies AncientFaces' core personality traits of warmth, collaboration, and trustworthiness.

Role:

Brand Identity Designer, Creative Director

Team:

Ephraim Joseph

Video by Guerilla Wanderers

Client Testimonial:

Ephraim expertly guided me and our team through a highly engaging creative process that was thoughtful, intentional, and insightful. Thanks to Ephraim, I’ve learned how important branding is to spread the AncientFaces’ mission effectively. The result of his work is a beautifully redesigned logo, brand color palette, and visual language that elevates our brand and mission to people around the world.

Daniel Pinna

Founder and CEO, AncientFaces