SourceWhale | Rebrand
Poised to elevate conversion rates and solidify their stance as an industry leader, SourceWhale sought our expertise to create a brand that mirrors their commitment to innovation and cutting-edge technology.
They recognized the need for a visual identity that not only conveyed their technological prowess but also resonated with their forward-thinking ethos.
Our challenge was to design a brand that reflected these values while standing out in a competitive market.
"Following the launch, our site conversion rate skyrocketed to 22%, contributing to record-breaking results in both marketing qualified meetings and influenced revenue."
- Madison Perry, VP Marketing | SourceWhale
Mood Boards & Style Tiles
We started with mood boards and refined them into style tiles reflecting their desired brand attributes of "forward thinking, smart, 'cool kids' choice, trustworthy, best in class." They wanted a blend of professional, while still fun and playful.
A pivot came late to abandon all sea creature illustrations in the brand design — which can sometimes happen. We adjusted to dial up the refinement of brand elements and only include a subtle abstract wave background as the node to their original ocean-themed identity.
Our strategy centered around principles of modularity and asymmetry.
By working with modular components, we introduced structure and order into the visual identity, ensuring coherence across various applications.
This approach allowed us to maintain consistency while infusing dynamism and visual interest into the design.
The asymmetrical elements provided a modern and unexpected twist, capturing attention and emphasizing SourceWhale’s innovative spirit.
The result was a harmonious fusion of structure, playful colors, and trendsetting aesthetics, embodying SourceWhale's ethos of innovation and forward-thinking.
We delivered a visually striking solution that supports strong brand recognition and solidifies SourceWhale's place as the "cool kid on the block" in their market niche.
The new brand identity not only elevates their conversion rates but also reinforces their position as a leader in the industry.
"I have had the distinct pleasure of collaborating with brightbase on a comprehensive overhaul of our brand and website. In just a few months, they delivered a visually stunning and highly functional site that exceeded our expectations. Following the launch, our site conversion rate skyrocketed to 22%, contributing to record-breaking results in both marketing qualified meetings and influenced revenue.
Brightbase's professionalism shines through their timely communication and meticulous project management, making them a crucial partner in our ongoing success. I highly recommend their services to any company seeking to enhance their digital presence."
- Madison Perry, VP Marketing | SourceWhale
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