Durable website
☕ Context
Established for over 20 years in French-speaking Switzerland and Montreal, Durable offers a dynamic, systemic, and forward-looking vision of project development and urban planning by combining the fields of urban planning, architecture, real estate economics, and mobility.
Aware of the importance of promoting green urban planning and architecture by emphasizing the use of renewable and sustainable resources, the company wanted to redesign and modernize its website to enhance the visibility of its offerings.
🎯 Objectives
Redesign a website that showcases a catalog of workshops, referred to as "boxes," for SME executives facing challenges within their businesses, such as digital integration, management, or financing.
🚀 Challenges
Proposition of site map and content architecture based on wireframes.
Highlighting services and achievements to retain existing customers and acquire new ones.
Promote the team and its skills to encourage contact.
Adapt and optimize the website for mobile view, making it as accessible as possible.
Design of Durable's own graphic universe representing urban planning and architecture, inspired by topographical maps and measurements.
Respect the brand guideline by adding images and contrasting colors.
Creation of pictograms to highlight the 4 main themes: urban planning, architecture, real estate economics and mobility.
🕹️ Methodology
Prototyping graphic mockups and iterations based on wireframes.
Wireframes
UI design and art direction
Mobile view design
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With over 18 years' experience, I help companies meet their users' requirements, which enables me to propose relevant UI/UX solutions in the interest of contributing to the success of their objectives.