Oxford v Cambridge Boat Race

Poster Design / University Work

This is one of two creative responses to the BFI player collection. This output was to promote a single film made in the UK, designed to be viewed in a physical graphic form. Since I lived close to Oxford, I chose the yearly Oxford vs Cambridge Boat race event, as it is one of the world´s oldest amateur sporting events.

Having researched prevous iterations of the race posters, nearly all of them show the boats directly. I on the other hand wanted to take a more abstract approach and decided to show the ripples that the boat oars leave in the water during the race. To try and achieve this, I used a paper marbling technique, which I then translated into a digital version using liquid abstarct art as an inspiration for the swirls and design pattern.

Let me know what you think. :)

In addition to the poster, I designed some lapel pins using iconography associated with the boat race, like the universities logos as well as using the marbling results from the poster trials.

Thanks for viewing!

Check out my website. :)

https://luneumeier.wixsite.com/lukas-neumeier