Salesloft Rebrand

Challenge accepted. πŸ’ͺ

As the #1 Sales Engagement solution in the market, Salesloft is beloved by its users, but the previous brand lacked energy and prominence. They needed a brand that would support their ambitions and embody a culture of authenticity and delight. It was time for the world to immediately understand its distinction.

In working alongside the Salesloft team, we tackled:

πŸ“Œ Brand Strategy

πŸ“Œ Verbal Identity

πŸ“Œ Visual Identity

πŸ“Œ Brand Support

πŸ“Œ Web Design

It's been a few years since Salesloft launched their new brand and we couldn't be more thrilled to be cheering them on as they champion their brand from all angles. πŸ†

Like what you see? Click here for the full case study.

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Photography credit for this project goes out to the talented Lauren Jones. πŸ‘

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Focus Lab + Odi
Global B2B brand experts.

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