Strategic Website Overhaul: Aligning Design with Goals

As a lead designer, I spearheaded the redesign of Sora Union's main website, taking charge of website design, UX/UI enhancement, and hands-on art direction. Our goal was to showcase our diverse services delivered by a globally distributed team, resilient in the face of challenges like climate change or conflict. Central to our ethos is the belief in the value of people, which we aimed to reflect through our website's design. We sought to inspire and uplift visitors, highlighting our commitment to a diverse, skilled workforce and our dedication to empowerment and innovation. Link: https://soraunion.com/