Cumaru Branding

Brand identity design for Cumaru, an outdoor bar in the Gulf Coast.

The foundation of the brand identity was established by distilling Cumaru into core attributes: simplicity, natural, laid-back, and tropical. The brand identity was then transformed into a variety of collateral, including: menus, signage, coasters, graphics, and merchandise. Each component included the wood grain pattern and color palette, resulting in a unified and welcoming environment. 

The brand produced a unique and captivating image that customers admired by carefully aligning every part of the brand identity with the core values and ensuring consistency across all touchpoints. 

–––––––––––––––––––––––––––––––––––––––

Want to join me on a creative adventure? Let's chat: [email protected]