All Conditions Gear — Season 2

Retail Design | Branded In-Store Destination

Because outside is your best side

With the success of season one, Nike ACG had the opportunity to create a retail environment in select Champ's retail stores. Like season one, the apparel was developed with an elite team of athletes and mountain guides in order to produce garments that would handle the rigors of trail and stream.

Donatelli > Creative Direction, Visual Design, Photo Direction, Environmental Graphics, Point-of-Sale Materials

Pete Stone > Product Photography

Beeline > Agency