Social Finance App
Social Finance App Case Study
Problem Statement
Managing personal finances can be daunting, especially for young adults who are just starting their financial journey. Many users find traditional finance apps overly complicated and lacking social engagement, which can make the learning curve steeper.
Objective
Design a user-friendly social finance app that simplifies personal finance management while incorporating social features to engage users and create a supportive community.
Target Audience
Age: 18-35
Tech-savvy individuals
Users interested in personal finance improvement
Social media enthusiasts
Key Features
Expense Tracking
Budgeting
Social Features
Goal Setting
Financial Insights
Design Process
1. Research & Discovery
2. Wireframing
3. UI Design
4. Development Handoff
5. Visual Design
Color Palette:
Primary: #4CAF50 (Green) - signifies growth and stability.
Secondary: #FFC107 (Amber) - adds vibrancy and energy.
Background: #F5F5F5 (Light Grey) - maintains a clean and modern look.
Typography:
Headings: Montserrat Bold
Body Text: Open Sans Regular
Icons & Illustrations:
Custom icons for financial categories and social features.
Illustrations to visualize financial goals and achievements.
Conclusion
FinConnect successfully combines personal finance management with social interaction, making financial responsibility achievable and enjoyable. The app's intuitive design and engaging features cater to young adults, helping them take control of their finances while staying connected with their peers.