Aesthetics Website Design - Cosmetic Surgeon

I created the video loop of the doctor and his practice and designed this fold to be digestible and clean for the user while encompassing the doctor's brand values and feel. The navigation is designed for SEO best practices and best conversion practices as well. These are other sections of the homepage being designed. Some first stage designs won't make it to the end of the full design process but it is interesting to see how they started to how they ended up.