Human Experience Lab

Corporate Identity

Experience is everything​​​​​​​

Human Experience Lab helps companies advance user experiences that fit the way people perceive, think, learn and feel. Seeking objectivity and outside expertise, the company searched for a branding firm that understood the Lab’s work in the areas of human factors, ergonomics and interaction design.

Donatelli > Creative Direction, Visual Design, Corporate Identity, Identity Guidelines, Illustration, Collateral Material