Case Study – Vizcom

Generative AI for design studios

Gathering industrial design experts from Nvidia and Honda, Vizcom set out to speed up design ideation with a clear statement: Generative AI is here to aid the process – not to replace it. With no design leadership, this message was short of reaching Enterprise users and investors.

Sketch to Render

I joined Vizcom as the Founding Product Designer to establish design operations and develop a robust design language for their groundbreaking tool. There is one flow in Vizcom, and it is golden – make your sketches come to life with the click of a button.

Cars, Shoes, and Discord

The team moderated a Discord community of artists and designers, with experts from Autodesk, EA, and Lego providing inexhaustible feedback and helping us validate design directions. The next major release of Vizcom saw adoption from automotive and fashion giants such as Ford and Nike.

Lastly, in early 2023, Vizcom announced $5 million raised in Seed funding.

© 2023 Andy Hazel / vizcom.ai

Posted on Jun 7, 2024

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