ABU AFGHAAN | Identity Design, Print Design

MAY | 2024

CATEGORY: Identity Design, Print Design

PROJECT TYPE: Freelance Design Project

CO-DESIGNER: Muskan Nahata

CLIENT: Abu Afghaan

PARENT COMPANY: Diamond Afg

IMAGES USED ARE TAKEN FROM SOURCES SUCH AS THE INTERNET

THE BRAND:

Abu Afghaan as a brand was a way to bring top-notch imported dry fruits sourced from Afghanistan, Iran, Turkey & other Middle Eastern countries to India through retail and wholesale channels. The aim was to bring the best of dry fruits traditionally and carefully picked in the farms of Afghanistan and other Middle Eastern countries.

THE DESIGN:

Inspired by the intricate patterns of the Jali, the motif exuded modern elegance tailored to resonate with discerning audiences in India and worldwide. Enhanced by English typography as well as variants in Urdu, Arabic, and Persian, echoing the linguistics of Afghanistan, the logo epitomized cultural opulence and global sophistication. The goal was to seamlessly integrate this logo concept throughout the visual language and printed materials, ensuring a distinct brand presence and effective storytelling through diverse design elements.