The Logo

INVERSIV is a business dedicated to precision, quality, and taste through the use of laser fabrication and 3D printing. Each piece is meticulously designed and crafted, blending aesthetic appeal with practical functionality. Their innovative approach ensures that every item not only serves a purpose but also adds a touch of modern elegance to any space.

They provided their old logo, a variation of the Penrose triangle, a thought-provoking shape. They wanted their new logo to reflect their attention to detail while maintaining the Penrose triangle theme. By using an isometric grid I was able to find the middle ground INVERSIV was looking for.

The Typography

The font Zekton is an excellent match for a logo that emphasizes precision and attention to detail. Its clean, geometric lines and modern aesthetic complement the meticulous design principles of a brand focused on high-quality craftsmanship. The uniformity and clarity of Zekton's characters convey a sense of order and exactness, reinforcing the brand's commitment to precision. Additionally, its contemporary style enhances the overall professional appearance of the logo, ensuring it aligns perfectly with the sophisticated and detail-oriented nature of the business. your text here...

The Asset

Along with their new look, INVERSIV requested a business card design. They wanted to incorporate their accent color, a hot magenta. This color adds a lively contrast to the black and white base, infusing the design with energy while maintaining a technical and precise aesthetic. The hot magenta accent not only brings the card to life but also highlights INVERSIV’s innovative and modern brand identity.