Profit Inc. is a SaaS financial platform that provides financial analytics, in-app guidance, and client feedback to help businesses understand their financial data and improve adoption, retention, and customer satisfaction.

Services Provided: Brand Strategy, SaaS Design, Web Design, Data Visualization

SaaS App Design

User Experience & Interface Design

Regarding interactive design, we began with a content audit and low-fidelity wireframes to work through page goals, content, storytelling, and the customer journey. We re-architected some site content to reflect updates to the product and proposed new mental models for understanding its features and offerings. High-fidelity wireframes then helped us solve the problem of how to communicate that information visually. Through UI design, we brought the brand to life and positioned Profit Inc. as setting the bar for the future of modern development, employing stylized visuals and expert visual hierarchy.

Finally, we utilized data visualizations to help convey the research and refinement that is integral to the Profit Inc. experience. Pops of the secondary color palette help elements grab attention and guide the user through the established hierarchy.

Branding

For the logo, we settled on using the pi symbol as shorthand for "profit," which we hand-drew to create a unique and bold mark. The logotype uses a strong humanist font that feels both timeless and modern.

Visual Language

To support Profit Inc.'s modern and credible brand attributes, we created a bold color palette that makes a statement when conveying data points with infographics.

We also created marketing materials that can exist in both physical and digital worlds, building on the new brand identity.