Say Maaate to a mate hub page.
An online hub page for the "Say maaate to a mate" campaign, with Romesh Ranganathan and Mayor of London.
We designed a gamified experience to increase engagement for users. This was a success in keeping users on the hub to explore the full amount of content throughout their journey.
Casestudy: https://medium.com/design-bootcamp/designing-an-8bit-pixel-style-hub-page-c462f754c808