The client requested a logo that subtly referenced the Chinook fish, characterized by its distinctive red stripe. This project involved both packaging and logo design. They sought to convey energy, power, and simplicity. We believe we achieved this with a dynamic depiction of a fish leaping out of the water, perfectly framing the word "Chinook" in a tall, bold font. The final design successfully captures the essence of the brand, creating a strong and memorable brand identity.

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