Toast’s IPO launch campaign - Times Square Activation

I had the honor of leading the design for Toast’s IPO launch campaign, a milestone event showcased in one of the world's most iconic locations—Times Square. My work was prominently featured on the American Eagle building among others, resulting in this high-impact visual narrative capturing the attention of thousands.

The centerpiece of this campaign was a dynamic video piece that celebrated the Toast brand.

It combined animated renderings and b-roll content to highlight Toast's products and their capabilities. The piece reflects the innovative spirit of Toast, ensuring a memorable and impactful public debut.