Sephora Social Media Posts at Old Town Los Gatos
Overview:
In this project, I collaborated with Sephora to create a series of engaging social media posts for their store at Old Town Los Gatos. The goal was to design visually appealing content that captures the essence of Sephora’s brand and promotes their store's offerings and events.
Scope:
Content Strategy: Developed a content strategy that aligns with Sephora's marketing goals and resonates with their target audience. Focused on promoting store events, new product launches, and special offers.
Design & Development: Created a series of eye-catching social media posts, including graphics, photos, and promotional banners. Ensured each post was visually cohesive and reflective of Sephora's brand identity.
Brand Consistency: Maintained Sephora's branding guidelines throughout all designs, using their color palette, typography, and visual style to ensure brand consistency.
Engagement Optimization: Designed posts to maximize engagement by incorporating interactive elements such as polls, questions, and call-to-action prompts.
Event Promotion: Highlighted store events and promotions through dedicated posts, encouraging community engagement and participation.
Results:
Increased Engagement: The social media posts significantly boosted engagement rates, with higher likes, shares, and comments from the audience.
Enhanced Brand Visibility: The visually appealing content helped increase Sephora’s brand visibility and awareness within the local community.
Positive Feedback: Received positive feedback from Sephora’s team and followers, praising the creativity and effectiveness of the social media posts.
Tools Used:
Adobe Illustrator
Adobe Photoshop
Conclusion:
This project showcases my ability to create engaging and visually consistent social media content that aligns with a brand's identity and marketing goals. Working with Sephora allowed me to leverage my skills in graphic design and content strategy, resulting in a successful and impactful social media campaign.
