NAS-IT Brand Design
Nepal Association of Software & IT Services Companies
Last year, the Leapfrog Design team was given the exciting task of creating the logo and branding for NAS-IT. This is a vibrant community of Nepali software and IT services companies, including Leapfrog itself.
We aimed to uplift the image and credibility of NAS-IT through our designs. We developed a logo for the association and delivered several other design materials.
A big thank you to Sakriya Shrestha, whose efforts were pivotal in successfully completing this project.
The Idea behind the Logo
The NAS-IT logo is inspired by the majestic mountains of Nepal, representing strength and resilience. The peaks stand tall, mirroring the aspirations and heights our IT community strives to reach.
The color palette is drawn from the vibrant hues of the National Flag of Nepal 🇳🇵—deep red symbolizing bravery and blue reflecting peace and harmony. These colors celebrate our national pride and unity.
The angle brackets elegantly woven into the design symbolize the core of our industry—software and technology. They represent coding and innovation, the very heartbeats of the IT sector.
This logo is more than an image; it’s a reflection of our heritage, our aspirations, and the dynamic spirit of Nepal’s software and IT community.
The Colors of NAS-IT
The color palette draws deeply from the essence of Nepal, blending heritage with modernity.
Himalayan Midnight (#0D2154): This rich, deep blue captures the serene and infinite night sky above the Himalayas, symbolizing peace, wisdom, and the boundless potential of our IT community.
Brave Crimson (#DA1333): This vibrant red echoes the bold and courageous spirit of Nepal. It represents the passion and energy that drives our innovation and progress, reminiscent of the red in our national flag.
Eternal Snow (#FFFFFF): Pure and timeless, this white represents the pristine snow-capped peaks of the Himalayas. It signifies clarity, purity, and the aspiration for excellence within our industry.
Mountain Shadow (#111111): This profound black embodies the shadows cast by our towering mountains, reflecting the depth, strength, and solidity of our foundation in the IT sector.
