Frette Blog Homepage and Article Page

Overview:

For this project, I collaborated with Frette to redesign their blog homepage and article pages. The aim was to create a sophisticated, visually stunning, and user-friendly blog experience that reflects Frette's luxury brand and engages their audience.

Scope:

• Research & Strategy: Conducted extensive research to understand Frette's target audience and brand positioning. Developed a design strategy that aligns with their luxury image and content goals.

• Homepage Design: Designed an elegant and inviting blog homepage featuring curated content, popular articles, and visually appealing elements. Ensured the layout was intuitive and encouraged exploration.

• Article Page Design: Created beautifully designed article pages with high-quality visuals, engaging typography, and clear navigation. Included features such as related articles, social sharing options, and comment sections to enhance reader interaction.

• Brand Consistency: Maintained Frette’s sophisticated brand identity throughout the design, using their signature color palette, typography, and style elements.

• Responsive Design: Ensured the blog pages were fully responsive, providing an optimal user experience on both desktop and mobile devices.

Results:

• Enhanced Visual Appeal: The redesigned blog pages significantly improved the visual appeal, aligning with Frette's luxury brand image.

• Increased Engagement: The intuitive layout and engaging content presentation increased user engagement and time spent on the blog.

• Positive Feedback: Received positive feedback from Frette’s team and readers, highlighting the elegance and functionality of the new blog design.

Tools Used:

• Adobe Illustrator

• Adobe Photoshop

• Figma

Conclusion:

This project underscores my capability to craft high-end, visually appealing, and user-centric web designs that resonate with luxury brands. By aligning the blog's aesthetic with Frette's sophisticated identity, I was able to enhance user experience and engagement, demonstrating my strengths in design and strategic collaboration.