Blue Apron Blog Homepage, Category, Article Page

Overview:

In this project, I collaborated with Blue Apron to redesign their blog homepage, category pages, and article pages. The objective was to create a visually appealing, user-friendly, and engaging blog experience that aligns with Blue Apron's brand and encourages readers to explore their content.

Scope:

• Research & Planning: Conducted user research and analyzed industry trends to inform the design strategy. Worked with the Blue Apron team to understand their goals and requirements for the blog redesign.

• Homepage Design: Designed an inviting and dynamic blog homepage that showcases featured articles, popular categories, and recent posts. Focused on creating an intuitive layout that encourages users to explore the content.

• Category Page Design: Developed clean and organized category pages that allow users to easily find articles related to specific topics. Used consistent visual elements to maintain brand cohesion.

• Article Page Design: Created engaging and readable article pages with high-quality visuals, easy-to-read typography, and clear navigation. Included elements such as related articles, social sharing buttons, and comment sections to enhance user interaction.

• Brand Consistency: Ensured all designs adhered to Blue Apron's branding guidelines, including their color scheme, typography, and overall style.

• Responsive Design: Made sure the blog pages are fully responsive, providing an optimal user experience on both desktop and mobile devices.

Results:

• Enhanced User Engagement: The redesigned blog pages significantly increased user engagement and time spent on the site.

• Improved Navigation: The intuitive layout and clear navigation helped users easily find and explore content.

• Positive Feedback: Received positive feedback from Blue Apron’s team and users, praising the visual appeal and functionality of the new blog design.

Tools Used:

• Adobe Illustrator

• Adobe Photoshop

• Figma

Conclusion:

This project demonstrates my ability to create visually appealing and user-friendly web designs that align with a brand's identity and enhance user experience. Working with Blue Apron on the blog redesign allowed me to leverage my skills in research, design, and collaboration, resulting in a successful and impactful project.