An Outdoor Education Program Grows...

I established a cohesive brand identity that resonates with the audience, ensuring recognition and consistency across all touch points. I employed restrictions and examples to demonstrate the brand's presentation to the public, blending nature with youthful vibes through a natural color palette, graphic shapes, and a soft typeface. Consistent branding builds trust and professionalism within the community, while incorporating playful elements reinforces our focus on children. These accessible guidelines ensure seamless implementation and adherence to the brand's ethos for all organization members, regardless of design experience.

The brand guide targets staff, educators, coordinators, and marketers representing the Branching Out organization. Also, stakeholders like partners, sponsors, parents, students, and the wider community are included to ensure consistent messaging. It aims to ensure consistent messaging and branding across all touch points.