Hi folks,

Sharing a few options we tried out for CloudZero's new logo. We wanted to highlight CloudZero's mission to bring order to the chaos of cloud spending, and make it the starting point, or the point zero, to efficient cloud decision-making.

As you can see there were many concepts and routes we explored. Most of them around the concepts of data, chaos, order, MC Escher's impossible geometries, murmurations, C monograms, amongst others. We explored over 30 different logos until we got to the final one!

Client was really interested in making the logo abstract, and show some sort of impossible geometry. We ended up with an extruded zero which perfectly balances a chaotic yet symmetrical shape.

Which one is your favourite?

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CloudZero is the ultimate cloud cost intelligence platform and a powerhouse that transforms how companies perceive and manage their cloud spending, fostering swift analysis, strategic decision-making, and economic efficiency.

CloudZero approached BB Agency for a strategic rebranding and the development of a marketing website that aligns with their stature and goals. This project spanned a full-scale rebranding, in-depth UX research, UI design, and development, integrating a WordPress CMS, content migration, and a QA process. 

Kudos to the dedicated core team whose tireless efforts brought this vision to reality: Diano Kitanovski, Ivan Lucić, Ana Carvalho, Dominik Kosić, Katarina Jozic, Vincentas Staude and special thanks to Aleksa Bukvic for doing animations.

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